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Why Refresh Your Licensing Program


It does seem simple. Customers love new products!


Then why do so many licensed products resemble old best sellers?


Let’s face it – it’s easy to rely on “The Tried and True.” As we enter the

Important Spring – Summer season, Licensors, Licensees and Retailers

need a refresh from 2022.


For Licensors, are you relying on the same Licensees to create brand excitement or planning for new products and manufacturers?


For Licensees, are you counting on best sellers from years past or pushing the creative envelope for customers?


For Retailers, are you reinvigorating your floor with new brands and vendors or relying on past hits?


As many sharp retailers always told me, “The customer is always moving.” Tastes change. Is it time to refresh your licensing program?


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