Why Refresh Your Licensing Program
It does seem simple. Customers love new products! Then why do so many licensed products resemble old best sellers? Let’s face it – it’s...
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Ed Casey
Feb 1, 20231 min read
Making Deadlines Work for You
Timing is everything. After signing my first client, my feeling was that they had the right product, at the right price. Could we make in...
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Ed Casey
Dec 1, 20221 min read
Always be Networking
In order to be successful, it’s a huge help if you can master something. Years ago I decided to practice the art of networking and be as...
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Ed Casey
Nov 1, 20221 min read
How a Classic Toy Became #1
The year-end holidays for Licensees, shoppers, retailers, Licensors are filled with excitement, chaos and a bit of fear to make fourth...
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Ed Casey
Oct 1, 20221 min read
How to Celebrate Victories Large and Small
These days when securing a new deal can feel like finding a case of fine champagne in the desert, it’s important to remember to celebrate...
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Ed Casey
Oct 1, 20221 min read
Building Brand Buzz Pt II
Ask most manufacturers and sales people and they will tell you that it’s more profitable to sell brands than products or items. Once you...
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Ed Casey
Sep 1, 20221 min read
Building Brand Buzz – Part I
Licensors and Licensees can generally cite fan numbers and claim leadership in social media. If you’re responsible for this critical...
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Ed Casey
Aug 1, 20221 min read
Finding Solutions Part II
Whether you’re a small business owner, an executive in a major company, a ’23 College Graduate, or a hard-working person looking for a...
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LR STUDIO HUB
Jul 1, 20221 min read
Finding Solutions Part I
Business owners, executives, employees, and people searching employment are faced with more problems in 2023 than they could ever have...
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Ed Casey
Jun 1, 20221 min read
“How Do You Drive?”
Back in the day of business lunches, my friend on this day noted that my conversation dwelled on my previous work rather than my great...
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